29 Haziran 2007 Cuma

Object of obeisance...

obeisance n. - bow or curtsey; paying of homage. obeisant, ad
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Sorry, I don't usually 'advertise' and this will be an exception. The release today of Apple's new 'iconic' iphone will be sure to make it a yearned-after acquisition for many millions; it is indeed a masterpiece...and I want one :-) I may be a few weeks late posting about this but I know I've mentioned it elsewhere (I just can't remember where/on who's blog it was!)


iconic iphone

Interestingly John Gruber sums up what has been an almost unique marketing/advertising campaign; he observed

"that no other cell phone is advertised by showing off the user interface. Thinking about it some more, I can’t recall the last time I’ve seen any tech product advertised simply by demonstrating how it works"...
...in fact the only bad thing is that it costs around $500 and buyers must commit to a two-year contract with AT&T (apparently that will cost them a minimum of $60 odd per month). I agree with John other aspects as well, the ads themselves, firstly they're fantastic, truly, and mark the first step in a new wave of technology - there are 5 or 6 ads and you will need the quick time player to see them - and like John my favourite is the 'Calamari'

P.S. Has anyone seen the new tabletop computers...literally the table top where you can drag around images - as if they were barmats - tap on them and they open up to a new miniscreen etc (that's about 0.000001% of what you can do!)...Microsoft Surface...go and see what can be done...The future is now! :-)

1 yorum:

  1. What I found very sad about the launch was that a lot of the buyers were clearly at the poor end of society in New York.

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